Are you thinking about starting your own line? Perhaps you really love skincare and have played with the idea for a long time, or maybe you even make your own skincare at home and want to take it to the next level. When considering whether or not to start your own private label skincare line, there are many different things to consider and do, including plenty of industry research and clarifying what you want your brand to be all about. But to help you along, here are a few pieces of advice to point you in the right direction so that you can have the line, and life, of your dreams.
When starting your own line, it’s important that you know who your potential customers are and what problem of theirs you are solving. You can think of this in terms of your entire private label skincare line and/or each individual product. For example, do you want your line to be anti aging, acne fighting, or for people with sensitive skin? Or perhaps you want the theme of your line to be about balance instead of one sole skin issue. You can also choose to feature a specific ingredient, such as Hyaluronic Acid or plant peptides. Knowing these things will help you to choose everything from the private label formulas you want to your product packaging and even brand name.
Another thing to consider is if you want to have all your product made for you by a lab, if you want to do most of it by hand, or if you want to go with pre-formulated skincare. If you need some direction in making this decision, head over to the RainShadow Labs “Custom Manufacturing” and “Buy Direct” pages to learn more about which option would be right for you.
If you decide to work with our custom manufacturing team, the formulation and sampling process will help you determine which skincare products you want for your line. If you choose to make your skincare by hand, ordering your bulk and raw ingredients from RainShadow Buy Direct will help save you money while providing you with some of the best raw ingredients around. And if you choose to go with pre-formulated skincare from our Buy Direct store, you will not only be saving yourself time and money, but will be providing your customers with some of the best tried and true private label skincare formulas on the market. Whatever decision you make, you can’t go wrong.