*|FNAME|*, just like the foundation of life depends on water, so too does the foundation of many of your favorite skincare products.
It sets the tone for the rest of the formula, and must be the purest of the pure.
For a long time now we've had a great in-house water purification system. The only problem? It required a lot of maintenance that took time away from other things we could be doing.
Like making your skincare!
Being the problem solvers we like to be, what did we do?
We got a new water system!
And it's even better than our last. Not only does it require much less maintenance on our part. It also uses a two-part purification process for ultra-pure water.
First, the water goes through reverse osmosis purification. This turns the water into simple H2O and removes any and all dissolved solids from it.
The water then goes through a second stage where it's treated with ozone. This process makes sure that any lingering particles of organic matter are officially neutralized and disappeared. So your water is literally nothing but water.
The result is a liquid that'll actually help to extend the shelf life of your products! It'll also reduce oxidation from your favorite active ingredients like vitamin C and retinol.
We're super excited to be using this uber-pure water in all our products! It's an upgrade for everyone. And we're very happy to share it with you.
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