What To Use First: Toner, or Serum?

Posted by RainShadow Labs on 8/1/2015 to Private Label Skin Care

There are a lot of different private label skincare products out there, and many times our own regimens involve the use of multiple products. And though simple is always preferable, it can still be confusing sometimes when it comes to what products you should use first. Though it may be rather obvious that you use a cleanser before a moisturizer, what about products that seem like they could be interchangeable, like a serum and toner? Which one should you use first, and does it even matter?


For one thing, it will depend on the ingredients in your serum and toner. While it’s not optimal to use a harsh toner that strips the skin, there are other toners without harsh alcohols and chemicals that instead refresh, tighten and tone the skin. In these cases, whether you use your toner under or on top of your serum is up to you. If your toner contains ingredients that help to hold in moisture, you may want to consider using it on top of your serum, especially if your serum also contains moisture retentive ingredients, because the two products will work together to further seal in and attract moisture to themselves.


However, by spritzing your toner on top of your serum, you may find that your products take longer to completely soak into your skin. If this is something that might bother you, then use your toner first. Allow the ingredients to soak into your skin and then apply your serum. Alternatively, you can have the best of both worlds and use them together by either mixing them in the palm of your hand or applying your serum directly after spritzing with your toner. The result will be enhanced private label product penetration for both formulas, which means more beautiful, glowing and harmonized skin.


The great thing about mindfully formulated private label skincare products is that they are versatile, and this is most definitely the case for serums and toners. Both products provide great versatility, allowing you to use them alone, together, or even mixed with other products, such as a moisturizer. They allow you to get creative, and to tailor your personal skincare approach based on your needs and desires for that day. Want to hold in some extra moisture? Use your serum first. Concerned your face will be covered in product too long? Opt for your toner. Looking for enhanced results that come easy? Simply mix them together.