You've probably shopped on Amazon before. At this point, it's hard to find someone who hasn't! More and more people are using Amazon as their #1 search engine of choice, which means that if they want to buy something online, they're probably gonna head to Amazon. For consumers, this means they're becoming more and more used to Amazon as the standard for their online shopping experience- namely fast shipping, low prices and thousands of brands in one place. What that means for online retailers and brands is that, while it's not necessarily smart to make Amazon the only place you sell your product, it is worth it to get your product up there.
Oil cleansing. It's the latest and greatest skincare craze, and the more we all learn about it the more we see that it's not going anywhere. Why? Because it works. The wide array of facial oils to choose from makes oil cleansing not only interesting but also easily customizable for basically any skin type and product category. It's also one of the reasons it works so well. Your friend may swear by the power of olive oil, while your mother worships jojoba and your favorite happens to be hazelnut. In the wide world of oil cleansing, there's room for everyone. And that's why it overshadows soap.