Skincare is a multibillion dollar industry, and just like every industry out there, it has segments and sects within it. Perhaps the two most notable being skincare deemed "natural", and skincare that isn't. Even though the natural and organic skincare sectors are growing at rapid rates every year, the debate still remains: is natural skincare actually better? We're here to tell you that it is. Here's why.
Love it or hate it, where there's industry there's trends. Some of them last, and some of them blow over. Some private label skincare brands and customers focus on following trends, while others like to prioritize what actually works, regardless of popularity. Us? We like to find a happy balance between results-driven skincare that uses proven and popular ingredients. We'll always have our mainstays (vitamin C anyone?!), but that doesn't mean there aren't some really awesome natural skincare ingredients to pay attention to this year!