Serums are one of the most effective skincare products available. Their smaller molecules mean that the product penetrates deeper into the skin, giving you better and longer lasting results. This also means that if any of the ingredients in the serum are not of the highest quality, these too will go deeper into your skin, which is not a good thing. Therefore, optimizing your private label serum to be the best of the best is a surefire way to make your private label skincare line stand out with results that shine.

You may or may not know it, but the skin often has different needs in the winter than it does in the summer. Usually it requires deeper moisture and more protection from the elements in order to stay soft, radiant and damage-free. And the wonderful thing about this is that you don’t need to go and buy a special product, either. Nature has provided a plethora of protective and healing plant oils that are inexpensive, easy to use, and just what you need to keep your skin in tip-top shape throughout this long and cold season. Below are three of our favorite carrier oils to use for winter skin. Use them alone, or include them in your private label skin care to enhance the nourishment and skin-protective abilities of your line.

Your skin loves vitamins. It soaks them up and puts them to use instantly, wasting no time when it comes to activating as much healing intelligence inside itself as possible. There are many natural ingredients that already contain anti aging vitamins, such as carrier oils, essential oils and various herbal extracts. Some of the most popular and well-known vitamins for private label skincare are vitamins A, C and E. Here’s why:

Citrus essential oils are some of the most loved and commonly used in the essential oil world. I mean, is there really anything better than the gorgeous smell of fresh Lemon or fragrant Orange? But did you know that there is more to the citrus world of essential oils than just Lemon, Orange and Grapefruit? Some are made from fruits, while others are made from the leaves, flowers, and even the stems of citrus trees. Here you will find three less well-known citrus oils that we think more people should know about: Petit Grain, Kaffir Lime, and Red Mandarin.

Are you thinking about starting your own line? Perhaps you really love skincare and have played with the idea for a long time, or maybe you even make your own skincare at home and want to take it to the next level. When considering whether or not to start your own private label skincare line, there are many different things to consider and do, including plenty of industry research and clarifying what you want your brand to be all about. But to help you along, here are a few pieces of advice to point you in the right direction so that you can have the line, and life, of your dreams.

Whether you’re a conscious consumer or have your own private label skin care line, the question is bound to come up: “Should I use fragrance or essential oils”? Which one smells better, and what about allergies and shelf life? There is a case to be made for both, and while some think that all fragrances are bad, in reality there are some natural fragrances that are simply proprietary essential oil blends. Following is the RainShadow Labs take on essential oils vs. fragrance for private label skincare.

What are you doing this year to rev up your line, re-inspire yourself, or move to the next level of private label genius you know you’re capable of? For many of us, the beginning of the new year is a time of reflection and looking ahead, and here at RSL, we’re doing a bit of both. In the year 2015, we hope you can remain extra-inspired and pumped, ready to more fully embody the intelligence and grace of innovative natural science and the truly effective products that can be created and used in its spirit.