While the actual product quality of your private label skincare brand is one of the most important factors in the success of your brand, choosing the right product packaging is too. Other than your labels, your packaging is one of the first things potential customers see when they encounter your brand, and it’s also one of the first things to create an impression and memory of your products for them. Because of this, you will want to spend some time making sure that the product packaging you choose correctly represents your brand.
One of the first things to consider is the kind of material you want to package your private label skincare in. Plastic is usually cheaper than glass, but doesn’t necessarily create as high end of a feel as glass does. Additionally, if environmental friendliness is something you are concerned about and want to incorporate into your brand, plastic may not be the best choice unless you can find a plastic option that has also been recycled. Another material/packaging type to include in your considerations are aluminum tins, which can be both cost effective and more environmentally friendly than plastic as it is relatively easy to find some that have been recycled (or are recyclable).
You will also need to decide what shape you want your packaging to be. Round tubs, square bottles, or somewhere in between, the shape of your packaging contributes to the overall look and feel of your brand as well as the ease with which your customers can use your private label skincare products. Whether it’s finger pots versus little tubes for your lip balm, or squeeze bottles versus ones with pumps, the shape and type of product packaging you choose are very important.
Other qualities you may want to consider for your private label skincare packaging include things like how water proof it is, if it can be recycled, and how breakable or heavy it is. You also need to know how your labels look on it, as you want the entire feel of your brand to be represented in the overall presentation of your products.
Choosing product packaging for your private label skincare brand doesn’t have to feel like a chore. Let it be a fun part of the creative process of building your brand, and don’t feel afraid to experiment as you discover what the best fit for your lineup is.